Whānau Ora Strategy (2011)

The Alliance Health Plus Trust (AH+) is the only Pacific-led Primary Health Organisation in New Zealand.

WAHA devised a Māori Marketing and Communications strategy for AH+ in 2012. Our approach was Whānau Ora centric, aligned with Pacific customs, and the AH+ objectives.

One such objective was securing an additional term of funding, and AH+ have since received funding for another term.

Key deliverables

IMC strategy

Brand strategy



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