Māori Student Engagement Strategy (2011)
In developing the IMC strategy for MITE, we were given one clear objective: to highlight the success of Māori rangatahi/youth, in tertiary education.
By collaborating with tertiary providers throughout Auckland (Te Wānanga o Aotearoa, Te Whare Wānanga o Awanuiārangi, Massey University, UNITEC, The University of Auckland, Manukau Institution of Technology and AUT), we were able to clearly position MITE and take the viewer on an interactive journey.
Most importantly, we are pleased to have contributed to an additional funding grant to extend the project.
Key deliverables
IMC strategy
Brand strategy
Digital strategy
Design
Photography
Video production
Categories: Market Strategy
