Māori Education IMC Strategy (2012)

Specialists in Māori integrated marketing communications strategy, WAHA brought to life the brand identity of Tai Wānanga in 2012.

We developed and launched a new visual identity for the school through multiple channels, including web, print and email marketing, as well as high-impact photography shoots to capture the spirit of Tai Wānanga.

This vibrant and unique school has gone from strength to strength, and will open three new schools in 2015.

At WAHA, we are looking forward to expanding our Māori engagement and marketing strategy to the new schools, and are proud to be part of the ongoing Tai Wānanga success story.


Key deliverables

IMC strategy

Brand strategy

Digital strategy




Tai Wānanga

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