Māori Brand Strategy (2010)

The brainchild of Sir Paul Reeves and the board of the Hui Taumata Trust, the Nukuao concept sought to create a global Māori business network.

WAHA, in close collaboration with the Hui Taumata Trust senior executive team and Kiwi Expats Abroad (KEA), developed the business portal that linked Māori businesses around the world.

We’re passionate about connecting people, so we’re especially proud of this project.

Key deliverables

IMC strategy

Brand strategy

Digital strategy




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