Brand Strategy (2013)

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Toi Tangata promotes the importance of healthy nutrition and physical activity to the Māori community.

WAHA was recently appointed to provide strategic advice to Toi Tangata.  The new brand strategy is based on powerful key messages, and will support the key priorities and objectives of Toi Tangata, for the future.

Key deliverables

IMC strategy

Brand strategy

Categories:

toi
 
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Breast Feeding Friendly Project
Courtney Brown, BFF Project Lead, Turuki Healthcare
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Waikato-Tainui College for Research and Development
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Counties Manukau District Health Board
Tuhakia Keepa - Acting General Manager Māori / National Project Manager (Kia Ora Hauora)
We used Waha because they had innovative ideas and clean design work. Maori design can be tired and in some cases even tacky. Waha however were great in providing unique and quality concepts, which made our mahi really stand out.  Waha, let their culture move you.
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