Community Engagement Strategy (2012)

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The Breast Feeding Friendly campaign is an active and visible community organisation, supported by Turuki Healthcare and Counties Manukau DHB.

WAHA was engaged to design a new brand for the Breast Feeding Friendly campaign.  We delivered an integrated marketing strategy to increase awareness and build support for the initiative amongst businesses in the south Auckland region.

We’re really proud that we helped the Breast Feeding Friendly campaign achieve its objectives in just four months of this 12-month project.

Key deliverables

IMC strategy

Brand strategy

Digital strategy

Design

Photography

Categories:

BFF_Community Engagement-2
 
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Te Omeka Perkins
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Oos Shihan Charlie Tamati
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Breast Feeding Friendly Project
Courtney Brown, BFF Project Lead, Turuki Healthcare
I actually thought Tuteri was pulling my leg with his plan to drive our small campaign into south Auckland.  We only had a small budget and huge outcomes to fulfill, I was amazed that it how well it worked.  Ka Pai WAHA, and thank you for all your hard mahi.
MT20
Jo Lundon Co-Founder MT20
I just want to say a BIG thank you to WAHA, The Māori Creative Agency.   Yes they designed a brand, Yes they got us sponsorship and Yes they aligned us with a mean sports brand.  But more importantly, they quickly designed a marketing strategy that brought together over 150 players and have continued to help develop this community movement.  Tēnei te mihi e hoa,   Ka mau te wehi!
Affinity Services
Michael Stevens, Project Director - Diversity & Inclusion Specialist and Rainbow Tick
Waha did a fantastic job for us. We were introduced to them in our search for an organisation that could help us with our branding, and they were thoroughly professional, friendly and creative, making the entire process an easy one for us. Their respect, knowledge and love of  te Ao Māori informed the design in a way that we wanted and that makes it stand out as coming from Aotearoa and nowhere else. Work was all completed on time or earlier, and communication between us was excellent. We cannot recommend them highly enough.
Waikato-Tainui College for Research and Development
Maehe Paki, Academic Development Manager
"Tuteri and his team at WAHA are among the best design companies to work with.  They went the extra mile to design quality material and imagery that exceeded our expectations.  Above all - they took the time to meet in person and provide great advice to produce a wonderful resource for safe-keeping and distribution to our whaanau, hapuu and iwi in years to follow”.  Ngā mihi nui.
Counties Manukau District Health Board
Tuhakia Keepa - Acting General Manager Māori / National Project Manager (Kia Ora Hauora)
We used Waha because they had innovative ideas and clean design work. Maori design can be tired and in some cases even tacky. Waha however were great in providing unique and quality concepts, which made our mahi really stand out.  Waha, let their culture move you.
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