Community Engagement Strategy (2012)

The Breast Feeding Friendly campaign is an active and visible community organisation, supported by Turuki Healthcare and Counties Manukau DHB.

WAHA was engaged to design a new brand for the Breast Feeding Friendly campaign.  We delivered an integrated marketing strategy to increase awareness and build support for the initiative amongst businesses in the south Auckland region.

We’re really proud that we helped the Breast Feeding Friendly campaign achieve its objectives in just four months of this 12-month project.

Key deliverables

IMC strategy

Brand strategy

Digital strategy




BFF_Community Engagement-2

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